The Shifting Behaviors of the E-Commerce Buyer: A 2023 Shopper Survey
E-commerce has been a wild card for the last few years -- to say the least. But the challenges that cropped up from shifting buyer behaviors have a potential bright side. They could be presenting online merchants with new, exciting growth opportunities.
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Recognizing (and addressing) how online shoppers’ needs have changed will go a long way with customers. But in order to make the necessary improvements, you have to understand their wants and needs in the three main areas that comprise the customer experience.
Retailers effectively addressing these three key areas will demonstrate their understanding of what shoppers want and need. They’ll be able to leverage the customer experience as a competitive differentiator — one that attracts new customers, boosts shopper loyalty and increases customer lifetime value. |
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